At the end of your
speech give your audience “one next step to take.”
Tell your audience, before
they leave your speech, what you want them to do. Do not confuse them by giving
them several things to do!
When I tell my story
of “Quietly Walking Away”. I’m talking about
walking away from a snake or walking away from a bully!
When you see a snake,
the safest way to survive is to “walk away”. So be observant and listen. If you
hear a sizzling sound “walk away”. The snake is making the noise to get you to "walk away". If you see it “walk away”. Don’t get closer to
the snake and start poking it with a stick. Just “walk away”!
When you are dealing
with a bully, like my story of “Negotiating My Life On Top of The World”, you need to "walk away" and not escalate the conflict.
The Roofer in the story is trying to throw me off the roof to extort more money for the job. He is deranged and possibly on drugs. I don’t escalate the situation. I let him rant and quietly “walk away” from him "very carefully"!
The Roofer in the story is trying to throw me off the roof to extort more money for the job. He is deranged and possibly on drugs. I don’t escalate the situation. I let him rant and quietly “walk away” from him "very carefully"!
In both situations the
message is clear. “walk away” from the snake and “walk away” from the bully!
So what “one” next step do
you want your audience to take after they leave your speech?
Please share your
thoughts and comments about this blog.
Until next week, remember
to give your audience only “one” next step to take when they leave your speech, to make your story memorable and visual.
Madeline
Frank, Ph.D., is a 2014 Certified World Class Speaking
Coach. She has been coaching and mentoring business professionals to be
champion speakers for over 5 years. She is an Amazon.com Best
Selling Author, speaker, business owner, teacher, and concert artist. She helps
businesses and organizations "Tune Up their Business". Her
observations show you the blue prints necessary to improve and keep your
business successful. Her latest book "Leadership On A Shoestring
Budget" is available everywhere books are sold. Contact Madeline
Frank for your booking and other inquiries at mfrankviola@gmail.com
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