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Speaking Tip # 28: In your stories share your “failures, flaws, and frustrations”.

Craig Valentine, Toastmasters World Champion of Public Speaking and one of my coaches says, “Share your failures, flaws, and frustrations so you are similar and not special to your audience.” By sharing your “failures” with your audience, they can relate to your experience, and they will want to know what process you used to succeed.

Every failure is a new opportunity to grow and change! Darren Hardy, Success Mentor and visionary force behind the rebirth of Success magazine as its publisher and editor, says, “Use your failures as your fuel”.  Keep moving to reach for your success! Don’t give up!!

What frustration do I share with my audience?

Our company was re-negotiating a new loan with a local bank on a piece of property the company owned. We already had a verbal agreement with the banker and had agreed on the terms of the loan. When the Banker arrived to have us “sign” the loan papers, the details of the loan had been “significantly” changed! 

How did we handle the situation to our advantage?  We did the following: 

1) When you disagree with what’s written on a contract give the person the benefit of the doubt and consider it an honest mistake.

 2) Have the mistake corrected in writing with your initials and the other person’s initials for the correction. (Also have the agreement notarized.)

 3) In communicating with others you must be polite and nice to have wrong information correct. It’s all about connecting with others.

Now it’s your turn. What stories do you share with your audience about “failures, flaws, and frustrations”?

Please share your thoughts and comments about this blog. 

Until next week remember to share your “failures, flaws, and frustrations” in your stories so your audience will listen and write down the tools you used to turn your failure into success. This will make your story memorable and visual.




Madeline Frank, Ph.D., is a 2014 Certified World Class Speaking Coach. She has been coaching and mentoring business professionals to be champion speakers for over 5 years. She is an Amazon.com Best Selling Author, speaker, business owner, teacher, and concert artist. She helps businesses and organizations "Tune Up their Business". Her observations show you the blue prints necessary to improve and keep your business successful.  Her latest book "Leadership On A Shoestring Budget" is available everywhere books are sold.  Contact Madeline Frank for your booking and other inquiries  at mfrankviola@gmail.com





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